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US – iSoftBet to help launch Bally to European i-gamers

Bally Technologies has announced a partnership with iSoftBet to launch its online gaming products in the European market.

iSoftBet is a leading provider for European online casinos, with a portfolio of more than 400 games. Through the agreement, Bally will provide European players with top-notch video slot content and HTML5 mobile games.

Bally Technologies’ Interactive Senior Director of Sales Tony Plaskow said: “We have been very successful at creating exciting and compelling products for our land-based customers. Thanks to this agreement with iSoftBet, online players in Europe will be able to experience the excitement of award-winning Bally games.”