Interactive

The Netherlands – iGB L!ve lives up to expectations for BtoBet

Amsterdam lived up to its expectations for BtoBet and delivered a unique opportunity for the iGaming industry in the form of the inaugural iGB L!ve, with BtoBet’s gaming portfolio generating big interest from attendees.

BtoBet’s Chairman Alessandro Fried said: “iGB Live has provided us with an amazing platform to showcase our renowned products and services, and with the major industry players present under the same roof, one could also see and determine the path that the industry is taking for the future in terms of the technology being implemented and the approach to the players.”

BtoBet’s Chairman, Alessandro Fried, participated in a panel discussing the various benefits and applications that Artificial Intelligence and Machine Learning have for the iGaming environment. He stated that the industry still has not grasped the benefits of this disruptive technology in terms of player journey, and in the short term has to make ground to other business environments to endorse this technology for a better player experience.